Popular Photography was a monthly photography magazine that—at one time—had the largest circulation of any imaging magazine in the country.
The magazine featured busy pages with distracting colors and aggressive typography, taking away from its beautiful photography. Their website and print magazine were also branded as two separate entities, PopPhoto and Popular Photography.
As an avid reader of it at the time, I began a personal project to redesign and rebrand it. Folding both identities under the name Pop Photo and creating a new style guide that included a complex grid system, limited color range and typographic system.