education
SCAD: The University for Creative Careers
BFA Graphic Design
Savannah, GA
skills
Art Direction
Branding & Identity Systems
User Research & Testing
Email Marketing
Layout & Publication Design
Stop-Motion Animation
Web Design
tools
InDesign
Photoshop
Illustrator
Lightroom
HTML/CSS
Google Web Designer
experience
2017-present
Glassbox, an internal Target organization | Minneapolis, MN
Collaborated with a small team to design an identity and voice for a new internal organization tasked with helping Target better prepare its business strategies and existing work to serve guests. Led a committee of Target team members to develop four company-wide events. Currently act as a writer and designer for a monthly newsletter, and manage the organization’s creative direction, promoting consistency and quality throughout all brand materials.
2016-present
Target | Minneapolis, MN
Part of the Weekly Ad and Digital Promotions team that delivers promotional content to over 33 million households each week. Collaborates with a cross-functional team of merchant partners, marketing strategists, producers, photographers and stylists to design and art direct portions of Target’s Weekly Ad and social media based digital ads.
2009-2017
A Dog’s Life Pet Salon | Spring, TX
Developed a voice and visual direction for an upscale dog salon. Designed material for various promotional campaigns and in-store marketing. Created and managed a website and email newsletter.
Summer 2015
Art Director & Designer
Target | Minneapolis, MN
Created a health & well-being campaign for Target’s Weekly Ad. Designed to help Target promote its variety of wellness products and encourage guests to purchase them through promotional, value-driven ads. Resulted in a series of animated banner and social media ads.
2014-2016
SCAD’s Student Activities Council | Savannah, GA
Refreshed the identity of SCAD’s student-led activity council. Collaborated with a team of students and faculty to plan and host events across campus. Managed the council’s social media and blog presence. Designed promotional materials including emails, brochures, posters and social posts.