Weekly Ad art direction
photography for Target’s digital & print Weekly Ad
Target’s Weekly Ad is a promotional vehicle sent through newspapers, direct mail and email to over 33 million households each week.
The ad drives trips, communicates value and makes shopping easier than anywhere else. As an art director and designer for Target’s Weekly Ad, my role is to organize and create stories from a curated assortment of product. I work with merchant partners to understand item priorities and lead a team of prop stylists, food stylists, photographers and digital technicians to produce aspirational imagery of said product that the Target guest will *hopefully* purchase.
the next project is...
Target Digital: Easter 2019
promotional ads for social, digital & out of home channels