One of Sam’s Club’s most impactful promotional assets is the Instant Savings Book (ISB), a booklet distributed via mail and email 8-9 times annually.
This comprehensive booklet outlines all the 'instant savings' available to members during a 4-6 week period upon checkout. Within the ISB, MAP collaborates with brands to secure advertising space, highlighting hot new items or facilitating member access to deals on everyday products.
