Sam’s Club promotional emails
supplier-sponsored targeted promotions sent via email
^ A recent email detailing an array of items for parents and their small children.
Sam’s Club, much like most retailers today, sends its members an email nearly every day. Some of these emails are partially or entirely supported by suppliers.
Using a bank of first-party data, our MAP marketers are able to target specific audiences that might find specific promotions or seasonal items to be more relevant. Similar to all our creative content, we aim to infuse a narrative and storyline into our emails, providing members with a dash of inspiration and a compelling motive to make a purchase.
^ Part of a Martha Stewart collection email sent to members that engaged often with home goods, showing a breath of assortment and highly liked items (left); Part of a multi-supplier holiday email, featuring a wide array of items from tech to breakfast food (right).
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Sam’s Club Back to School 2021 style guide
omnichannel style guide created for Back to School campaign